Cinero, the Short Film Festival is organized by the Filming Division of J’pura Voice, the Official Media and Broadcasting Unit of University of Sri Jayewardenepura. As the first venture into the field of short films, the main objective of the short film festival is to encourage Sri Lankan short filmmakers, to take on the responsibility of the Sri Lankan Film Industry as a responsible university and to develop the cinematic skills of the upcoming and potential filmmakers.

Cinero, the Short Film Festival mainly includes a short film competition which is open for all Sri Lankan Nationals. Submissions for the competition are opened for one month of time. From the submissions, a list of short films will be shortlisted for the final round and they will be evaluated by a panel of judges and screened during the film festival. Finally, those short films will be awarded under several award categories at the end of the film festival.